TORONTO, ON (March 6, 2018) – The University of Oxford's international graduate recruitment video has been selected as this year's recipient of the Kira Award for Best Higher Education Recruitment Video. Canadian education technology company Kira Talent created the Kira Award in 2016 to honour college and university recruitment videos.
To select the nominees, the admissions experts at Kira Talent watched more than 80 recruitment videos from the past year to narrow the selection down to six.
The University of Oxford's "International graduates at Oxford" video was selected based on committee evaluation and popular votes, beating out contenders from the University of Phoenix, University of Auckland, Ohio State University, University of Helsinki, and Auburn University.
Kira Talent reviewed all six videos to evaluate for recruitment effectiveness, emotional appeal, and entertainment value ultimately selecting Oxford for the title. The graduate school's authentic approach, humour, and portrayal of the student experience created a compelling video for prospective applicants from around the world.
"International students are incredibly important to us which is why we chose to make a video to focus on them. We love the fact it shows all the amazing things about studying at Oxford but avoids becoming a cliché or cheesy," said Kathryn Whittington, Head of Graduate Recruitment and Communications in the Graduate Admissions at the University of Oxford.
You can read the full analysis of the winning video on Kira Talent's blog.
About The University of Oxford:
The University of Oxford offers a unique experience to graduate students, including the opportunity to work with leading academics in some of the very best libraries, laboratories, museums, and collections worldwide. The University of Oxford has been ranked number one in the world for two years running (2017 and 2018) by Times Higher Education.
About Kira Talent:
Kira Talent is the world's only holistic admissions solution designed for higher education. Founded in 2012, Kira transforms the admissions process by combining on-demand, timed video and timed written assessments with existing admissions requirements. Kira works with more than 300 programs worldwide to build applicant-first assessments that identify and select their best-fit students.
For more information about Kira Talent, please visit www.kiratalent.com.