Kira Talent Partners with Azorus Inc. to Enhance Higher Education Admissions in the UK and Europe

Together the two bring a seamless, streamlined admissions process to universities and colleges.

Toronto, ON (November 11th, 2014) - Kira Talent, the company behind Kira Academic, the first video admissions platform for universities and colleges, today announces a strategic partnership with Azorus Inc. A CRM platform for higher education, Azorus will leverage Kira Academic’s unique video and written response platform to provide a full-service admissions solution for academic institutions across Europe and the UK.

The strategic partnership between Kira Talent and Azorus will allow Azorus to embed the Kira Academic video interviewing capability directly within its CRM system, giving universities and colleges the ability to view short recorded videos of their applicants during the admissions process. This integration will allow academic institutions to develop a deeper understanding of their applicants earlier in the admissions process, and ultimately allow them to make smarter admissions decisions and build a stronger cohort.

“We are very pleased to be able to offer this innovative feature to our higher education clients. As competition for the best students intensifies all over the world, this new capability provides meaningful insight into an applicant and their suitability for a particular course at a university,” said Stephen MacDonald, president & CEO of Azorus Inc. “The seamless integration of Kira Academic’s video clips within our CRM system gives a truly unique view of a prospective student. There is no other CRM system for higher education in the world with this innovative capability.”

Azorus is a best of breed CRM company focused exclusively on the higher education sector, and helps universities and colleges attract and recruit more of the right students. The Azorus CRM platform manages the university’s student recruitment funnel by providing key communication channels from the first point of contact through the application cycle and then on to enrollment.

“We are delighted to be able to partner with Azorus in the UK and Europe where they are the clear leader in CRM for student recruitment,” said Craig Morantz, CEO of Kira Talent. “There is nothing in the higher education sector that rivals this combined innovative capability provided by Azorus and Kira Academic. We are proud to work with great universities in North America including Yale, Northwestern University, and the University of Toronto, and we look forward to expanding our capabilities overseas.”

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About Kira Talent: 

At Kira Talent, we believe that people and talent are the most important pieces to any successful business or organization. Starting with our video interviewing software that changes the way everyone recruits, we’re here to help high caliber organizations and talented people meet and connect with one another from all over the world. 

To find out more about Kira Talent, visit

Media Contact
Savannah Dale
Kira Talent