Kira Talent Partners with Hobsons to Enhance Higher Education Admissions

The leaders in student assessment and admissions CRM software join forces to bring a seamless admissions process to higher education institutions.

Toronto, ON (August 27th, 2015) - Kira Talent, the company behind Kira Academic, the first video admissions platform for universities and colleges, today announces its partnership with Hobsons, the market leader in application and admissions customer relationship management (CRM) software.

The strategic partnership will allow Kira Academic to embed their video interviewing capability directly into Hobsons’ line of CRM products, giving universities and colleges the ability to view short recorded videos of applicants during the admissions process. Schools save time by accessing Kira Academic’s insights within Hobsons’ Radius student record, the only enterprise Student Relationship Management platform.

"We're excited to offer a simple way to add valuable video admissions information directly into our line of CRM products, creating a robust profile on applicants in one place,” said Paul Miller, Vice President of Product Management at Hobsons. “With Kira Academic, our clients will develop a deeper understanding of applicants earlier in the admissions process, and ultimately make smarter admissions decisions and build a stronger cohort.”

Kira Academic is used by programs at universities like Yale and Notre Dame. Through the partnership, its services will be available to the 2,000 institutions currently using Hobsons for admissions. By integrating Kira Academic’s platform into Hobsons’ Radius student record, universities can control and manage student intake from all of the enquiry sources efficiently within one system.

“We are both dedicated to helping schools find the best and brightest, making this partnership a natural fit,” said Craig Morantz, CEO of Kira Talent. “By bringing our platforms together, we hope that customers will find our products valuable, insightful and easy to use, improving their cohorts one admissions season at a time.”

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About Kira Talent: 

Kira Talent believes that people and talent are the most important pieces to any successful business or organization. Starting with video interviewing software that changes the way everyone recruits. The Kira Talent team is there to help high caliber organizations and talented people meet and connect with one another from all over the world.

To find out more about Kira Talent, visit

About Hobsons:

Hobsons is the international leader in connecting learning to life. Through our student success solutions, we help more than 12 million students around the globe identify their strengths, explore careers, create academic plans, match to best-fit educational opportunities, and finish what they start. We partner with schools, colleges, and universities to improve college and career readiness, admissions and enrollment management, and student support and advising.

To find out more about Hobsons, visit

Media Contact
Savannah Dale
Kira Talent