Discovering the Real People Behind the Applications

Questrom School of Business is known for offering exceptional learning opportunities rooted in their mission to create value for the world. Their admissions team wanted to identify students who share that same mission.


A bustling center for innovation with a devotion to driving change

Within Boston University, one of the world’s leading research universities, Questrom School of Business is an innovation hub known for offering exceptional learning opportunities rooted in a strong emphasis on creating value for the world.


Discovering the real people behind the applications

Using essays and test scores, the team at Questrom found it challenging to accurately assess a candidate’s personality, their presence, or their motivation to take this next step in life. To stay true to their mission, Questrom was looking for additional ways to ensure they were selecting applicants who truly met their commitment to leading positive change.

"There’s so much more to every candidate than a test score or an essay that’s written or even the interview process."

- J.P. Matychak, Associate Dean for Student Experience & Services J.P. Matychak, Associate Dean for Student Experience & Services


Adding a new dimension to get a more authentic view of candidates

The Kira platform is used as a ‘video essay’ component of the MBA program and a required piece of the Specialized Masters admissions process. Each applicant receives three questions, randomly selected from a large question bank, that allow them to share their thoughts and relevant personal or professional experiences.


Questrom advances their mission without losing efficiency

By getting to know their applicants more authentically with Kira, Questrom ensures each class that they bring in is shaped to advance the school’s mission and aligns with the school’s vision. With a more robust process in place, each 60-second video allows the team to get to know candidates in ways they simply cannot through a traditional written essay.

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