Background
A business school with a knack for accounting
When students graduate from Wake Forest University’s School of Business, they hit the ground running. The school is known to provide a strong student and career services component, and it shows: Their Masters in Accounting program has consistently achieved 100% career placement at graduation, while also earning the number one CPA pass rate in the U.S. 13 times since 1997.
Challenge
Growing enrollment efficiently and effectively
While the School grew enrollment for its specialty masters programs, one of the biggest challenges it faced was effectively and efficiently evaluating prospective students, especially its expanding pool of international applicants. 25-30% of the MS of Accountancy program and 40-45% of the MS in Business Analytics program enrollments are international students.
“We can review five to six minutes of video and make a reliable determination if this candidate meets the criteria to move them to the next level and have a face-to-face discussion.”
- Eric Olson, Executive Director of Enrollment OperationsSolution
Replacing phone interviews with Kira assessments
Wake Forest University School of Business added Kira to the admissions process to help better prioritize their time devoted to candidate interviews. The School of Business replaced over two hundred 30-minute video interviews with five-minute, asynchronous Kira timed video assessments.
Results
The Wake Forest School of Business team saves time
Executive Director of Enrollment Operations, Eric Olson, estimates his team saved over 150 hours last year across three programs, or approximately 21 business days, which they could then focus on other recruitment and admissions efforts. The School of Business has also gained depth into their applicants’ personality and key attributes through Kira.
