Screening students smarter

Wake Forest University School of Business conducted hundreds of time-consuming video interviews to screen applicants. With Kira, they’re saving 150 hours (21 business days) by using more efficient assessments.

Background

A business school with a knack for accounting

When students graduate from Wake Forest University’s School of Business, they hit the ground running. The school is known to provide a strong student and career services component, and it shows: Their Masters in Accounting program has consistently achieved 100% career placement at graduation, while also earning the number one CPA pass rate in the U.S. 13 times since 1997.

Challenge

Growing enrollment efficiently and effectively

As the School has grown enrollment for its specialty masters programs, one of the biggest challenges it faced was how to effectively and efficiently evaluate prospective students, especially its expanding pool of international applicants. 25-30% of the MS of Accountancy program and 40-45% of the MS in Business Analytics program enrollments are international students.

“We can review five to six minutes of video and make a reliable determination if this candidate meets the criteria to move them to the next level and have a face-to-face discussion.”

- Eric Olson, Executive Director of Enrollment Operations

Solution

Replacing phone interviews with Kira assessments

Wake Forest University School of Business added Kira to the admissions process to help better prioritize their time devoted to candidate interviews. The School of Business replaced over two hundred 30-minute video interviews with five-minute, asynchronous Kira timed video assessments.

Results

The Wake Forest School of Business team saves time

Executive Director of Enrollment Operations, Eric Olson, estimates his team saved over 150 hours last year across three programs, or approximately 21 business days, which they could then focus on other recruitment and admissions efforts. The School of Business has also gained depth into their applicants’ personality and key attributes through Kira.

 

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