Background
Canada’s #1 business school blazes the trail with video
Rotman’s unique integrative thinking-approach is helping future business leaders adapt to the volatile and complex nature of today’s business environments and requires a different recruitment approach.
Challenge
How to curate a global cohort of future business leaders
As Rotman looks to curate each year’s cohort from around the globe, in-person interviews are not feasible for more than half of their international candidates and highly sought-after North American candidates. Traditional essays were time consuming and didn’t provide the insight needed.
“The technology has enabled us to get a more holistic view of a candidate’s story, contributing to more depth and insight about our candidates so that we can select the very best talent for Rotman.”
- Niki da Silva, Former Managing Director
Solution
Kira Talent conveys the candid personalities of candidates
The Kira assessment replaced 2 out of 4 essay questions by asking applicants three interview questions. Candidates could respond on their own time and the entire process took 5 -10 minutes.
Results
Rotman is recognized for its innovation
As the first MBA program to review students using Kira, Rotman was able to provide thousands of candidates with a branded, first-rate interview experience. Major media took note and celebrated the school for its innovation. Overall, Rotman has enhanced the candidate experience, provided an in-person like interview experience to all applicants, and adopted a tool that helps the admissions team select the best cohort.
